Dyson

Agency AKQA
Role Art Director
Chief Creative Officer James Hilton
Creative Director Tiina Bjork

Key Skills

  • User experience
  • Art direction
  • Production
  • Presentation
  • Creative leadership
  • IOS and Android app design 

After nearly 15 years of robotic development Dyson approached AKQA to help with the production of one of their most innovative projects to date. The brief: design and build an application that supports their revolutionary new robot vacuum cleaner, the Dyson 360 Eye™. Creatively, I lead the day to day running of this project, working as part of a tight unit to produce Dyson's first iOS and Android connected product. The robot and app were announced and demonstrated at the end of 2014 in Tokyo as well as at IFA,       the leading consumer electronics and home appliance trade show   in Berlin.