Lancôme

Agency AKQA
Role Art Director
Creative Director  Tiina Bjork

Key Skills 

  • User experience
  • Concepting
  • Art direction
  • Production
  • Presentation
  • Creative leadership 
 

Lancôme was the fastest local client win for a new office in AKQA’s history and the first Non-Nike client for Paris. Having been part of the initial pitch team (a very quick turn around) I led the  art direction across the account, including two of the primary work streams demonstrated below - My Lancôme and the Email Communications Programme.  I also oversaw the implementation of  the site refresh. The team worked in a very agile manor, repeatedly delivering creative on time at the end of tight weekly sprints. I worked collaboratively with the user experience and copy teams and was responsible for reviewing design work from creatives working on the account. I also travelled to Paris to present creative work with the team at L’Oreal’s head offices.