Nissan

Agency AKQA
Role Art Director
Creative Director Miles Unwin
Associate Creative Director Resh Sidhu

Key Skills

  • Ideation and strategy
  • User experience
  • Concepting
  • Responsive design
  • Creative leadership
  • Brand guardian

I worked on the Nissan Global account for over a year and was the lead Art Director on multiple project streams. These included the Next Generation Core Site Structure and Global Car Configurator. Both streams were fully responsive and we had to consider on a daily basis multiple market content, localisation and CMS build. I also headed up the global digital guidelines for the platform work which was distributed across all regions and other digital agencies. In parallel to this, I've worked on Nissan's sister companies - Infiniti   and Datsun.                                                                                                                


Concept Phase


Final Designs