Petra VR

Company Google Brand Studio
Role Lead Creative
Key Skills Art direction : Production : Audio
Creative Director Andre Le Masurier

Awards and Press  

In 2016, to help reignite interest in this remarkable UNESCO World Heritage site, we launched a virtual Street View Trek of Petra. Anyone with an internet connection could take a hike through Petra complete with guided audio narration and rich SFX. A year later, we felt we could make this digital experience a little more immersive. So we decided to take the existing trek and reimagine it, making it compatible with Cardboard VR. 

Petra VR uses 360º mapping, aerial imagery, rich audio narration and interactive hotspots allowing users to explore Jordan’s beautiful red-rose city. Follow in the footsteps of the Nabateans on a guided tour that transports you to six of Petra’s most intriguing destinations. g.co/PetraVR