Role Senior Designer / Art Director
Creative Director Tiina Bjork
- Ideation and strategy
- User experience
- Art direction
AKQA worked with Virgin Money to produce an in-store iPad magazine called 'The Lounge'. Designed to introduce their clients to a new world of banking, it included a mix of financial and lifestyle content as well as member access. I had particular ownership of the members area, as well as the historical timeline. We took the idea of parallax design (which was only just emerging in the digital sphere at the time) and used it to bring this section alive. I worked closely with the iOS web developer, to art direct and produce the final design in build.